Stage 1. Branding
Limelight Who are they? They offer a programmatic platform for ad networks, publishers and agencies, optimising ad revenue to gain a competitive edge.
The client had a clear vision of what they wanted. Our role was to bring it to life.
Stage 2. Ideation & Conceptualisation
The client wanted a fluorescent bright green on a dark green background. Taking this as our starting point, we explored multiple ideas and logo variations.
Time was critical. Limelight needed a fast turnaround to complete their branding, allowing them to focus on their website. This then led to the design of their white paper.
Stage 3. The White Paper
Step 1: Once I received the finalised white paper copy, I began designing, starting with the front cover. Once approved, it was used to build anticipation on social media with supporting graphics, such as: “The white paper is coming soon!”
Step 2: While the social media buzz built, I immersed myself in Limelight’s brand guidelines, ensuring each page of the white paper was both engaging and on-brand.
Step 3: With the foundation set, I moved into full design mode, creating a visually cohesive and polished white paper. It was then prepared for print as a magazine or distributed digitally as an eBook or PDF. Once live, the marketing team tracked its performance.
